Out-of-Home Media
Canopy brings impression verification to OOH for the first time. Panel owners grade their inventory honestly. Brands buy what actually works. The whole market trades on something real.
Request an OOH demoLive signals — OOH panel network
What Canopy surfaces
Vision-verified headcount in the viewshed of each panel, per hour. No modelled estimates. The count comes from the camera that can actually see the panel's audience.
Head-pose and body-orientation inference measures how long each viewer faces the panel — not just how many people passed by. Attention duration is the metric brands actually care about.
Every panel in the network receives a performance score based on verified impressions, attention duration, and viewability. Owners grade their inventory honestly. Underperforming panels are identified before the advertiser notices.
Post-campaign reports against verified delivery — actual impressions, attention distribution, peak hours, and audience volume versus the bought plan. A reporting currency that matches what digital already delivers.
Canopy's attention measurement uses head-pose estimation and body-orientation inference — not facial recognition, not biometric identification of any kind. The output is a count of people facing the panel for a given duration. No individual identifier ever enters the data pipeline.
Grade your inventory with verified data. Command a premium for panels with demonstrable attention performance. Retain advertiser confidence with post-campaign reporting that matches what you sold.
Buy OOH with the same confidence as digital. Verified impression counts, attention benchmarks, and post-campaign measurement that tells you whether the investment worked.
Your camera estate already covers every panel location. Canopy layers attention intelligence on top of your existing footfall data — no additional hardware.
A 30-minute walkthrough using your actual panel locations — live data, not a pre-recorded demo.
Book an OOH demo